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Packaging elements
- Feb 23, 2018 -

Packaging elements

Packaging elements are packaging objects, materials, modeling, structure, protection technology, visual communication.

In general, product packaging should include elements such as trademarks or brands, shapes, colors, patterns and materials.


Trademark or brand

A trademark or brand is the most important component of a package and should occupy a prominent place on the package as a whole.


Package shape

Appropriate packaging shape is conducive to the storage and display, but also conducive to product sales, therefore, the shape of the package is an indispensable combination of elements.


Packaging color

Color is the most stimulating sales component in the packaging. Highlight the tone of the product mix, not only to enhance brand characteristics, but also has a strong appeal to customers.


Packaging pattern

Pattern in the packaging as advertising images, its importance, indispensability is self-evident.

Choice of packaging materials

The choice of packaging materials not only affects the packaging costs, but also affect the market competitiveness of this product.


product label

On the label are generally printed on the contents of the package and the main ingredients contained in the product, brand logo, product quality levels, product manufacturers, production date and expiration date, the use of methods.


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